About Us
After more than two decades serving as international marketing and publicity executives working for some of the biggest Hollywood studios, TAKE2 was launched as a global entertainment communications agency.
Our expertise and in-depth understanding of the international entertainment landscape allows us to recognize and implement cross functional opportunities spanning from production to promotion.
With its base in Europe, the company offers agility, flexibility, and round-the-clock availability across various time zones.
The Team
María Clemente
Maria Clemente is a global marketing and publicity executive with over fifteen years of experience in the entertainment industry. A twelve year veteran of Sony Pictures, prior to founding TAKE2, Maria served as Executive Director of Global Publicity in Los Angeles. During her tenure at the studio she worked across the different labels orchestrating campaigns for films large and small for Columbia Pictures, Screen Gems, TriStar Pictures, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics.
On her 200-plus campaigns she has worked with some of the most prestigious and established filmmakers, as well as auteur directors and newcomers, contributing to launching campaigns for a whole new generation of filmmakers and bridging the gap between auteur films and commercial Hollywood.
She’s worked on prestige films and award contenders including Quentin Tarantino’s “Once Upon a Time…in Hollywood” and “Django Unchained”, Luca Guadadino’s “Call Me By Your Name”, Denis Villeneuve’s “Arrival”, as well as Damien Chazelle’s “Whiplash”, Kenneth Lonergan’s “Manchester By the Sea'', Florian Zellers’ “The Father” and Tom McCarthy's "Spotlight".
She's led international publicity campaigns on major independent hits like Edgar Wright’s “Baby Driver”, Aneesh Chaganty’s “Searching”, and genre films like Fede Alvarez’s “Don’t Breathe”, the “Insidious” franchise and “Escape Room” films. Over the years, Maria has also worked on global franchises like the billion dollar grossing “Resident Evil” and “Underworld”.
Before joining Sony Pictures, Maria served on Universal Pictures’ publicity team in Madrid where she contributed to campaigns for DreamWorks’ “Kung Fu Panda”, Illumination’s “Despicable Me”, “Fast & Furious”, "Mamma Mia!”, as well as Alejandro Gonzalez Iñarritu’s “Biutiful”, Quentin Tarantino’s “Inglourious Basterds”, among others.
Maria’s experience on the talent side also includes working for the Academy Awards (OSCARS) from 2016 through 2020 as well as serving on the premiere teams for the AFI Fest and Recent Spanish Cinema in LA.
Antonio Giménez-Palazón
Antonio Giménez-Palazón is an entertainment marketing executive with over 25 years of experience working for some of the major motion pictures Studios including Columbia Pictures/Sony Pictures and Warners.
In his two decades at Sony Pictures in Los Angeles as Senior Vice President of Global Publicity, Antonio has overseen the marketing and publicity campaigns for the biggest motion pictures in Columbia Pictures history. Some of the campaigns he spearheaded include the billion dollar grossing films James Bond’s "Skyfall" and Marvel’s "Spider-Man: Far from Home"; Steven Spielberg’s "The Adventures of Tintín", "Jumanji", "The Da Vinci Code", "Spectre", "Casino Royale", "Little Women", "Venom", "Ghostbusters"; as well as leading the Golden Globe campaigns for the Best Picture winners "The Social Network", "American Hustle" and Quentin Tarantino’s "Once Upon A Time in Hollywood".
Previous to his work at Sony Pictures, Antonio worked at Warner Sogefilms/Sogecine in Spain overseeing the marketing campaigns for some of the country’s most important motion picture productions including Pedro Almodovar’s "Talk to Her", Alfonso Cuaron’s "Y Tú Mamá También" or Alejandro Amenabar’s "The Others" starring Nicole Kidman, which became the biggest box office Spanish film of all time when it opened.
His marketing and publicity campaigns have garnered him multiple nominations to the Publicist Union’s Maxwell Weinberg Award for Best Campaign, winning the award for his work on "The Social Network" and "The Interview".
He is a member of the Academy of Motion Pictures Arts & Sciences (OSCARS), the Academy of Television Arts & Sciences (EMMYS), the British Academy of Film & Television (BAFTA), and the American Film Institute (AFI).
In 2023, he was recognized by the Imagen Awards as one of the most influential Hispanics working in the Entertainment Industry.
Our Values
These are our guiding principles. The foundation of our company culture, focused on building a strong and vibrant company.
A fundamental pillar of the company, trust encompasses reliability, integrity, competence, consistency, openness, reliance, and confidence. Building trust is essential for fostering positive relationships, effective teamwork, and long-term success based on the fulfillment of expectations and shared values.
Cultivating a culture of accountability is essential for promoting trust, collaboration, and excellence. It involves responsibility (by taking ownership of our actions, decisions, and performance), transparency (sharing information openly and honestly with others), commitment, adherence to standards (both ethical and professional) and self-reflection to identify areas for improvement and growth.
Knowledge is the foundation for innovation, progress, development and data-driven decision-making. Prioritize continuous learning, expertise development, and the sharing of knowledge to inform strategic planning, stay competitive in the industry, and drive organizational success.
In a rapidly changing business environment, being a knowledge-driven organization makes us adaptable and agile. It gives us the ability to quickly acquire and apply new knowledge, skills, and insights to address emerging challenges and opportunities.
Empowerment to take initiative and be proactive in identifying opportunities, solving problems, and implementing ideas. Fostering a culture where everyone feels empowered to speak up, share ideas, and take calculated risks. Creating an inclusive environment and recognizing and leveraging the diverse perspectives, talents, and experiences of individuals to drive innovation and excellence.
Teamwork fosters synergy to achieve a shared purpose more effectively than one could individually. Emphasizing the importance of communication, cooperation, and coordination, and working collaboratively towards a shared goal. Effective teamwork requires open and transparent communication. It involves sharing information, ideas, and feedback openly and respectfully, ensuring that everyone is aligned towards a common objective.
While "wonder" might not be a conventional company value, it is our “magic wand” value. It means approaching the world with curiosity and eagerness to explore. It involves asking questions, seeking knowledge, and embracing the unknown with an open mind. It inspires creativity, innovation and imagination. It involves seeing things from new perspectives, thinking outside the box, and generating innovative ideas and solutions.
Challenging conventional thinking and pushing the boundaries of what is possible. It involves the courage to depart from the familiar and embrace unconventional approaches, taking risks in pursuit of innovation. It requires courage and resilience to pursue new ideas and approaches that may not have been tried before, but that have the potential for significant impact. By encouraging originality we hope to foster a culture of innovation and differentiation, helping the company stand out from competitors by offering unique value propositions and distinctive experiences.